Yum-O Recipes at your fingertips!
Are you an AT&T Cellular Subscriber, as well as a Rachael Ray Fan? Ever gotten to the store only to realize you forgot your shopping list to make that new recipe you wanted desperately to try? Well have I got an announcement for you!
Introducing Rachael Ray Recipes on the Run!
Recipes on the Run is a new wireless application that can be used by subscribers to download “Yum-O” recipes direct to their mobile phones! It’s the ideal cooking aid and shopping list for busy families looking for the balanced and easy to make meals.
Ray says that “with Recipes on the Run, I hope to inspire more home-cooked and healthy meals in today’s hectic lifestyle and bring fun back into the kitchen.”
Features of Rachael Ray Recipes on the Run:
Delicious Recipes - with 40 new ones added every month!
For the first time, both fans and foodies alike can have Rachael Ray’s easy-to-prepare meal recipes, cooking tips and customized shopping lists at their fingertips. For a low monthly fee, subscribers nationwide enjoy 40 new recipes every month, with the functionality to browse recipes by main ingredient or category and receive personal preparation tips directly from Rachael.
My Shopping List - automatically adds recipe ingredients to your wireless shopping list!
Once recipe selections are made, shopping is easier than ever. The “My Shopping List” feature allows subscribers to add recipe ingredients directly to a shopping list on their wireless device. When more than one recipe is added, the service will automatically combine quantities of identical ingredients, and advanced interactivity allows subscribers to add custom ingredients and mark off items as they shop.
Rachael’s Quick Picks - Spin the EVOO Bottle to get Yum-O inspirations!
Subscribers also can choose their favorite recipes or try “Rachael’s Quick Picks!,” a fun, random-recipe generator that allows them to spin Rachael’s “EVOO” (extra-virgin olive oil) bottle to get “delish!” meal inspirations.
My Keepers - Favorite Recipes at your fingertips for easy reference!
Recipe Sharing - Email directly from your phone to family and friends!
Rach’s Handy Tips and Tidbits!
Favorite recipes can be easily saved using the “My Keepers” feature, storing them to subscribers’ wireless phones for easy future reference. Or, recipes can be e-mailed to friends and family using the “Recipe Sharing” function.
During the initial 60-day launch period, AT&T Wireless will be the exclusive provider of Rachael Ray Recipes on the Run. Contact AT&T for more details, or your own provider to see when this feature will be made available for you!
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