Coming Soon-ish to a store near you!
Tuesday, August 7th, 2007From EVOO to Pots and Pans, to cutlery - Rachael Ray has run the gamut of Kitchenware, and she’s not done yet! Town and Country announced recently that they’re preparing for a new Rachael Ray textile and table linen line.
The Food Network-TV chef recently paired up with Town and Country, a $163 million table linens and $65 million kitchen textiles supplier, to create for launch this market a collection of kitchen textiles donning the Rachael color palette. The table linens line is still in the works and is slated for unveiling at the February market.
Judi Alexander, Town and Country’s vp of licensing and marketing, told HTT the kitchen textiles were made to coordinate with Ray’s cookware, cutlery and dinnerware lines. There will be two design styles for the launch – a striped group and a contemporary floral collection. They come in four colorways – orange, blue, yellow, and green.
“It’s very fun and very fresh,” Alexander said.
Price points are still in development, but the line targets department and specialty stores.
“She has such a strong connection with the American consumer and our products help round out the total Rachael Ray lifestyle for her customers,” said David Beyda, Town and Country chairman.
At least they won’t be all orange!
Rachael, Ray, Rachael Ray, 30 minute meals, RR, TV, a day, Food Network, Everyday

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